📬 Communicate at Scale — Without Losing the Human Touch

Inside the CRM Communications Course at TechStart Academy

The strongest relationships are built over time — and the best systems help you stay consistent, relevant, and responsive without overwhelming your day-to-day.

This course is about building a communication system that grows with you.

🧭 Why CRM Systems Matter

When you're juggling leads, clients, events, and partnerships, it’s easy to lose track of follow-ups or miss opportunities.

A Customer Relationship Management (CRM) system helps you stay organized and intentional — not just reactive.

Done right, your CRM becomes more than a database. It becomes a living communication engine that helps you:

• Keep relationships warm

• Automate routine touchpoints

• Personalize at scale

• Stay focused on what matters most

📘 What You’ll Learn

This course is organized into six core modules that help you build a complete CRM communication system from the ground up — no tech background required.

1. CRM Foundations

Understand what a CRM is, how it works, and how to choose a system that fits your goals and workflows.

2. Contact Segmentation

Learn how to organize your list by audience type, engagement level, and needs — using tags, fields, and lifecycle stages.

3. Email & SMS Strategy

Design thoughtful communication flows that welcome, inform, and engage — without being spammy or overwhelming.

4. Automation Workflows

Build out automations for key touchpoints — like onboarding, follow-up, reminders, and re-engagement — that save you time while staying human.

5. Engagement & Metrics

Track open rates, clicks, replies, and conversions. Learn what’s working — and where to improve.

6. Ethical & Inclusive Communication

Respect privacy, build trust, and ensure your messaging is accessible, clear, and values-aligned.

🛠️ What You’ll Build

This is a practical course — you’ll apply what you’re learning every step of the way.

You’ll walk away with:
✅ A segmented, organized contact list
✅ A welcome sequence for new contacts
✅ At least one live automation flow
✅ A metrics dashboard to monitor engagement

👥 Who This Course Is For

This course was built for:

• Business owners ready to systematize outreach

• Nonprofit teams managing partnerships and program leads

• Freelancers looking to stay top-of-mind with clients

• Anyone who wants to build stronger digital relationships

✍️ How It Works

• Self-paced, hands-on modules

• Templates for tagging, sequences, and workflows

• Video walkthroughs for building in tools like GoHighLevel

• Guided practice with each automation concept

🧠 Why Take This Course?

Most people are overwhelmed by communication.
This course helps you get ahead of it — with systems that are thoughtful, efficient, and real.

You’ll build a CRM that works with you — not against you.

➡️ Ready to Start Communicating Smarter?

Start the CRM Communications Course → www.techstart.ai/academy