Build Your Digital Growth Engine

Inside the Core TechStart Course for Founders & Creators

If you’re building something meaningful — a business, a brand, a community — then you need more than just “marketing.”
You need a growth system: something that helps people find you, trust you, and stay engaged with your work — without burning you out.

That’s what the Digital Growth Engine course at TechStart Academy is all about.

🚀 Why Growth Engines Matter

Most people chase growth through hacks, ads, or guesswork. It might work in the short term, but it’s not sustainable.

A digital growth engine is different.

It’s a repeatable system that’s built around your unique goals, tools, and audience. When done well, it creates steady traction, organic momentum, and space for you to focus on the work that matters most.

This course will show you how to design one — and put it into action.

🧭 What You’ll Learn

The course is broken into six structured modules, each focused on a core part of your growth system:

1. Introduction to Digital Growth

Understand what makes a growth engine effective — and how to align it with your mission, not just your metrics.

2. Mapping the User Journey

Learn how people discover you, what they need to trust you, and how to create touchpoints that meet them there.

3. Traffic Sources & Discovery

Explore how to attract the right audience through search, content, referrals, and more — without becoming a full-time marketer.

4. Conversion Systems

Build a lead funnel that feels natural and intentional, from landing pages to welcome flows.

5. Retention & Lifecycle Engagement

Keep people engaged long after the first click, using systems for follow-up, value delivery, and community-building.

6. Metrics & Optimization

Decide what matters most, track it simply, and use that insight to improve over time.

🧪 What You’ll Build

Throughout the course, you’ll apply what you learn through guided exercises and real-world application.

By the end, you’ll have:
✅ A user journey map tailored to your work
✅ A fully designed lead funnel
✅ A visual growth loop (or flywheel)
✅ A simple metrics dashboard to monitor progress

👥 Who This Course Is For

This course was designed for people building with purpose:

• Early-stage founders shaping their audience strategy

• Freelancers and creators tired of chasing attention

• Community leaders growing digital infrastructure

• Nonprofits or programs ready to expand outreach

You don’t need a background in marketing. You just need a goal — and a willingness to build with intention.

✍️ How It Works

• Self-paced lessons

• Step-by-step templates and guides

• Progress checkpoints to track your learning

• No-code-friendly tools — accessible to everyone

🎓 What You’ll Take With You

By the end of the Digital Growth Engine course, you’ll walk away with a complete system you can explain, test, and grow — built around your actual work.

No fluff. No filler. Just forward motion.

➡️ Ready to Get Started?

Enroll in the Digital Growth Engine Course → Get started at www.techstart.ai/academy